India's Superfood Health Wizard
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Gautam Kapur wears multiple hats — he has been a supermodel, a serial entrepreneur, an author, and a fitness expert. The nephew of late actor Vinod Khanna, Kapur’s passion for fitness led to the launch of Be Conscious – a retail platform for superfood and organic food products. However, there is more it what Be Conscious does for its motto of building a healthy India.
Your journey has been from being a supermodel, an entrepreneur to an author. Did it come naturally to you?
Yes, it has been a natural transition for me as sharing my expertise and knowledge with regards to eating right and discipline has always been my passion. Nonetheless, I have always been in the garment business even while I was modeling. I even had an in-house brand called Gomzee Activewear that did very well. My affinity towards fitness has lasted for 35 years and from this passion the brand Be Conscious was born.
How would you differentiate your products against existing healthcare product brands?
Be Conscious focuses on two wellness areas - wellness of the mind and physical wellness. For former, we have Mindstitute under the Be Conscious brand. It conducts online, onsite, destination workshops and personal counseling sessions. We have led several retreats and conclaves at nature reserves and national parks globally like New Zealand, Norway, Greece, Spain, etc.
What about physical fitness?
When it comes to physical wellness, our products are not just of great quality but they come in innovative packaging also. Our logo is Broccoli which is a superfood. We have several stock keeping units that a typical Indian kitchen requires. Chaklis, red rice crackers, khakras etc., are among the best selling products. Our unique selling proposition is also that we sell products with optimum nutritional value and superfoods like quinoa, buckwheat flour, black rice, etc. Recently, we have launched our anti-aging herbal supplement range for grey hair called Great Looking Hair and also for skin, fatigue, virility, weight loss, acidity etc. Our products are available on all leading e-commerce portals apart from the in-house website.
How are you planning to scale the venture?
Scalability can eventually be achieved by a success model in metros and brand loyalty and brand imaging. We are conscious about the fact that our distributors and franchise partners must understand our brand essence and our story. Awareness drives and associations with related products and companies always help to create an impact.
What’s the biggest challenge for you?
Sedentary lifestyles among people need to change. There has to be a synergy of the mind and body. Good nutrition fuels the mind, aids hormonal balance and therefore progressive thoughts. I believe a physically strong individual can lead a productive life as he ages. They are two sides of the same coin. Unfortunately changing a mindset is always a huge challenge.
Why you felt the need for authoring a book?
Since I’m certified in nutraceuticals and stress management, authoring a book was the next step. My book ‘Don’t Be Fooled’ is an extension of my thoughts and complements the essence of Be Conscious. It sells on around 100 websites and offers value content on nutrition, emotional eating, stress management, macro and micronutrients etc. It was well received at the Miami Book Fair.
What are your plans for 2018?
Be Conscious will soon be launched in the Middle East where we have our corporate office. The brand’s clothing line is also underway. Also, we have hired a design team to create a sports and casual clothing under the brand name. Further, destination workshops will be held under Mindstitute label where you can tap into your intrinsic sense of positive self worth, bring about stability, experience emotional growth and create the space and insight needed to affect profound change in your life.