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How Barry's Bootcamp Found Its Perfect Company Mantra

The CEO of Barry's Bootcamp shares how a piece of artwork at a garage sale helped shape the company's mission.

This story appears in the March 2018 issue of Entrepreneur. Subscribe »

My husband and I live in the historic neighborhood of Hancock Park in Los Angeles, and we love to spend our Sundays walking around -- there’s always plenty going on. About three years ago, I found something at a garage sale that I just had to have. It was a simple painting, based on the work of artist Anthony Burrill, of a simple phrase: “Work hard & be nice to people.” 

Joey Gonzalez

Related: Need Inspiration? Here Are 9 Ways to Find It.

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