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How Small Startups Can Profit From Competitor's Woes

With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune.

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This story appears in the April 2018 issue of Entrepreneur. Subscribe »

Daniel Miller is at a disadvantage. As the co-founder of Empowered Staffing, a boutique recruitment firm in Evanston, Ill., he has to go head-to-head with giant rivals who have greater name recognition and a bigger media presence -- not to mention resources that his tiny team of seven will never be able to match. To keep his pipeline filled, he has to get creative. When Miller kept seeing the same jobs being posted by one big rival over and over again, he decided to find out why. 

Viktor Koen

Related: 3 Tips For Researching Your Rivals

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