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Can the 'Freemium' Model Work For You? Here's How to Know.

Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.

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This story appears in the June 2018 issue of Entrepreneur. Subscribe »

When growing your business, it's important to figure out what model fits best for your business. Today, one popular strategy is the freemium model. Here's how to know if it's right for your business.

Federico Gastaldi

Q: I'm building an app, and I want to try a freemium model. Is this a successful strategy, or am I setting myself up for failure? -- Fabian, Sydney, Australia

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