Top Trending: 10 Quotes From John F. Kennedy on Leadership and Personal Growth

Start A Fan Club

If your customers love you, they'll do the marketing for you.
  • ---Shares
This story appears in the October 2000 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

It's every marketer's dream-fan sites and newsgroups springing up around the Web devoted to one thing-your product. If it sounds far-fetched, meet Tom Filsinger, 43, founder of Filsinger Games and creator of the increasingly popular Champions of the Galaxy card game. At last count, Champions was the subject of more than 100 fan sites and nearly a dozen newsgroups on the Internet.

Filsinger, a psychology professor in Jamestown, New York, developed the game back when he was bored in high school. In 1986, he revisited his make-believe futuristic wrestling competition and began to market it through a few ads in wrestling magazines. In 1997, he began encouraging fans of the game to create their own characters and exchange them via his Web site.

Filsinger compares his marketing strategy to the Grateful Dead. "The Dead allowed fans to bootleg tapes," he explains. "They believed that people would get more involved with their music and want better-quality recordings, so the recordings would create a new market. I think that encouraging people to create their own characters and exchange them over the Web works the same way. Eventually, they're going to want to turn to us for more characters as well."



Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey, and founder of BoostYourBiz.com, an online marketing information resource for businesses. E-mail her at gwen@boostyourbiz.com


Contact Source

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.