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Toot Your Own Horn

Web site advertising for maximum eyeballs

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This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Marketing your online business isn't as simple as hanging your name above the door or placing an ad in the Sunday paper. But if you play the game right, you can get closer to the Internet equivalent of a neon sign on a busy street. Below, we take a look at some of the basics in getting you started: search engines, banners, link exchanges, mailing lists and auctions. Try them all to find out which ones work best for your start-up.

Getting The Word Out

Search Engines: Most surfers go through Web portals and search engines at some point to find what they're looking for. If you don't have listings in Yahoo!, Lycos and AltaVista, you're missing out. You could go to each search page, ferret out the link for adding your site and spend your whole day submitting away, but software programs and Web sites abound to help you register your site with more engines faster.

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