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Alma Matters

College kids have a lifetime of buying left to do.

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This story appears in the November 2000 issue of Entrepreneur. Subscribe »

There are more than 15 million college students nationwide who are learning about breakthrough research, cutting-edge technology . . . and which toothpaste to buy.

"Reaching out to college students offers companies a unique chance to reach prospects who are making decisions about brands, products and services that may last a lifetime," says Martin D. Levine, chairman and founder of MarketSource Inc., a Cranbury, New Jersey, company that specializes in college campus marketing. "You'll never be able to reach this group in one place with this much effectiveness again."

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