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Giving Testimony

Why are you blathering on about your business when you can get happy clients to do it for you?

This story appears in the December 2000 issue of

Sure, you know you're the hottest homebased business to grace this planet or any other. But why should potential customers believe you? Not many homebased entrepreneurs admit that they blow, after all. But what if, say, Dr. U. Rock of Zebulon, Georgia, were the one singing your praises? Now that people know an actual customer has been pleased with your product or service, they can rest assured that you won't disappear with their money to a New Orleans strip joint.

Since assuring prospects that they'll get their money's worth should be the number-one priority for every homebased business owner, read on for the who, how, what and where of snagging and using testimonials.

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