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Why Corporate Change Management Often Fails (Hint: It's Not the People)

Four key infrastructure components must be addressed in order for change to take hold and last.

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In the book Switch, Chip and Dan Heath argue that when it comes to lack of change, “What looks like a people problem is often a situation problem.” This is what is known as the “Fundamental Attribution Error,” where we attribute problems to intrinsic characteristics of someone’s personality when really the issue is the environment.

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Geary Rummler, author of Improving Performance: How to Manage the White Space on the Organizational Chart, said my favorite quote about scapegoating people: “When you put good people up against a broken system, the broken system wins almost every time.”   

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