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Is Your Business Catering to Its Customers Or Its Product?

Product-centric focus can detract from customer experience. Here's how to change that.

Opinions expressed by Entrepreneur contributors are their own.

Convincing buyers to open their purse strings for your product is the goal of any business. To that end, many entrepreneurs spend their early years obsessed with their product, working to ensure nothing on the market compares. Regardless of intent, spending the bulk of your energy on the product is a dangerous mistake. 

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A savvy entrepreneur should always focus on the number-one part of any business — customers. 

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