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Grace Under Fire: How to Prepare Your Sales Pipeline for 2021

2020 has been a kick in the teeth for businesses, but flexibility and agility can help any team bounce back.

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Due to the havoc wreaked by the twin crises of 2020 — the global health emergency and the economic recession — every business has been forced to change the way it approaches sales.

Vladimir Vladimirov | Getty Images

More specifically, the crises completely upended businesses’ sales planning. Economies around the world are cautiously reopening, but business in four specific sectors — restaurants, manufacturing, retail, and travel — could face a long and difficult recovery. These industries, which were hardest hit by the recession, could take more than five years to bounce back to previous GDP levels.

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