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Merry Mischief Marketing

Inject a sense of humor into your marketing campaign. Author Ray Simon will tell you how.

This story appears in the January 2001 issue of

Viral marketing, guerrilla marketing, interruption marketing. . . does marketing a homebased business always have to be so violent? Enter Mischief Marketing, a book full of marketing techniques created by Ray Simon that's actually a barrel of yuks for both the marketer and the marketee. The book is available at, but it's also available for free-that's right, gratis-for download from We've asked Simon to share a few of his rambunctious tactics for homebased businesses. What is mischief marketing?

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