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Get Uncomfortable

Nobody ever became a success sitting still in the cushy confines of the same ol', same ol'.

This story appears in the February 2001 issue of Entrepreneur. Subscribe »

I got sidetracked from my main business several years ago when I started working to syndicate a radio program with a world-renowned comedian. I risked a lot of my own hard-earned money-and failed. However, the knowledge I gained from that experience and the contacts I made eventually helped me start my own radio program, which led to my TV program, which gave me greater visibility and credibility. You get the point: No pain, no gain.

The world is full of great, albeit risky, opportunities. If we get complacent and try to take the "safe" route all the time, we lose chances. Taking a risk means jumping out of the comfort zone, adapting to changing situations and going beyond the norm. Here are four ways to do that:

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