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Game Over?

Weekend get-togethers, mandatory participation--boy, your workplace fun is starting to seem like . . . work.

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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

When employees at Minneapolis-based e-commerce services firm Imaginet want to unwind, they have a little fun. Sometimes the staff takes in a minor-league baseball game or a picnic. Other times, they get together for bowling or wine tasting. They even had a Survivor-esque staff contest once. The goal of all this, says president and CEO Scott Litman, 34, is to take a breather. "It's nice after a long week to get together to relax," he says. "Sometimes it's a wrap-up to the week. Other times, we're just catching our breath because we'll be working over the weekend."

In our low-unemployment, 24/7 economy, employers like Imaginet try to do everything they can to make work fun. These days, companies are promoting their workplace cultures as much as their products. Entrepreneurs hope that offering opportunities for fun, whether picnics, barbecues or watergun fights, will ease their recruiting and retention challenges.

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