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Networking Doesn't Have to Be Sleazy

Networking shouldn't be about your "biggest fish" contacts. Seek out connections with people your customers care about.

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Networking. Do you know when the word “networking” became sleazy? It became sleazy the day that businessmen and businesswomen decided “networking” meant showing up to events, pitching their own products and services to everyone, handing out as many business cards as possible, and then walking back to their office to wait for their phone to ring. It doesn’t work, it’s a tired strategy, and it’s counter-productive for your sales. It’s like the ABC (Always Be Closing) sales style of networking. It’s hurting your business. So, if you want life-changing results for your business, here’s how to really network.

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