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2021 Super Bowl: Bye, Bye Beer and Hello Electric Cars

The brands showing out at this year's Super Bowl are like a line-up of Pandemic winners.

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One year ago today, no one would have predicted that attendance at the 2021 Super Bowl would drop to 22,000, with actual fans surrounded by paper cutouts of fans, and players being cheered on by the prerecorded sounds of a live audience.

Artur Debat | Getty Images

Due to the unforeseen challenges of Covid-19, the Big Game in 2021 will be a Super Bowl like none other. But what it lacks in live audience numbers it could make up for in new opportunities. As we have witnessed with almost every other sports tradition in these extraordinary times, the excitement of the fans will still be there.

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