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How Companies Can Avoid Getting Canceled

There are many things businesses can do to not bring on self-inflicted harm.

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Cancel culture can be as damaging to your company, specifically, as it often is to celebrities overall.

This phenomenon---in which an individual or group stops supporting a famous person or product---is most commonly associated with social media. The act of “canceling” could mean boycotting an actor’s movies, refusing to purchase books written by an author, or declining to use certain brands.

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