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10 Ways SEO Is the Secret to Brand-Building

Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.

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Opinions expressed by Entrepreneur contributors are their own.

How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized websites.

SEO should, however, be seen as a vital brand-building resource – if not the ultimate resource – thanks in no small part to the ever-growing possibilities for reaching new audiences. Yet despite them all, SEO still gives you control over your brand’s online presence. 

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