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This Brother-Sister Team Brings Innovation to the $3.5 Billion Candle Industry

In 2019, Eva Eckerblad and David Bronkie co-founded Siblings, a sustainable candle company, to address the industry's major waste problem. Here's how they did it.

This article was updated on August 12, 2021

For more than 5,000 years, people all over the world have used candles to add a little light to their lives. In the United States, the slow burn in candle sales really began to ignite in the mid-1980s, with an increase of consumer interest in scented varieties. That trend continued into the 1990s, and for the first time in more than a century, agricultural chemists started to develop new types of waxes to replace the commonly used, fast-burning paraffin. 

Courtesy of Siblings
Siblings co-founders Eva Eckerblad and David Bronkie.

Fast forward to the present day, and candles are still enjoying a moment of massive popularity — perhaps more so than ever before. As of 2019, the candle industry was valued at a staggering $3.54 billion, and that figure is expected to grow to $6.64 billion by 2027. Like those in many industries, however, candle-sellers face a new challenge moving forward, one fueled by the purchasing power of sustainability-minded millennials and Gen Zers: how to create a high-quality, eco-conscious product that people can feel good about. 

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