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Could This Robot Actually Be Your Marketing Writer?

A new artificial intelligence model called GPT-3 is spitting out content like nothing before.

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This story appears in the September 2021 issue of Entrepreneur. Subscribe »

In order to get something done, maybe we need to think less.”

Viktor Koen

So began an innocuous post on the otherwise obscure blog Nothing But Words in July 2020 that managed to make headlines from MIT Technology Review to NBC. Why? Because while scores of humans debated its content, it turned out most of the words weren’t actually written by a human at all. They were penned by a new artificial intelligence model called GPT-3, and posted by Liam Porr, a student at UC Berkeley at the time. The way he saw it, GPT-3 is about to change the way we write, and this blog post became high-profile proof.

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