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Take Yourself Seriously

Chances are, your clients will, too.

This story appears in the March 2001 issue of HomeOfficeMag.com.

Q: I sometimes get a negative reaction from potential customers when they learn I work at home. While I like being homebased, I'd consider the additional costs and inconvenience of having an outside office if it meant I could grow my business. Are there any solutions short of making a move I don't really want to make? What do I say when people ask where my office is?

A: You're not alone in suspecting your clients, potential customers and business associates aren't taking you seriously because you're homebased. It seems strange to say this in 2001, when millions of people have migrated into home offices, most corporations offer formal telework options and technology is making location increasingly irrelevant. You can answer e-mail, work on the telephone, program a distant computer and participate in meetings with people scattered all over the globe. And who knows where a physical Web site is located? While we're in the mountains of Central California, for example, our server is in Atlanta.

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