Subscribe to Entrepreneur for $5
Subscribe

How to Create a Media List for Ongoing Exposure

Build a picture of which media outlets will help you grow your business by giving you publicity.

By
Opinions expressed by Entrepreneur contributors are their own.

Creating a media list is crucial to getting regular, targeted publicity for your business. However, many business owners and entrepreneurs aren't quite sure what a media list is, so let's dive in. A media list is a database of names, contact details and relevant information of the media outlets you would like to be featured in or interviewed by. It's simple to create and is well worth investing the time to do so, as it’s something that you will refer to time and time again.

One of the many benefits of creating a media list is that it helps you build a picture of which media outlets will help you grow your business by giving you publicity. You can track the column inches each one gives you so you'll know which channels to focus on and build good relationships with.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Get 3 months free with code zendesk

Presented by Zendesk

Champions of Customer Service zendesk

Entrepreneur Editors' Picks