Sharon Bolt

Getting media exposure is one thing. Here's how to get your message across while being the type of guest journalists love.

Pitching seasonal stories is a great way of getting regular media exposure.

Learn the writing techniques that grab a reader's attention with just a few carefully selected words.

It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.

You don't have to know more than anybody else in the world, just more than the reporter and the audience.