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Timed Travel

Ever been to a city with those loaner bicycles? What if a company rented automobiles that way?

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

What: Rent cars by the hour

Who: Robin Chase of Zipcar

Where: Cambridge, Massachusetts

When: Started in 2000

Wallet: Projected $1.5 million sales for 2001

A man looks around a parking lot, spots a green Volkswagen Bug, walks up to it and magically unlocks the door by placing a special card on the windshield. He slips in, and off he goes.

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