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Evil EntreKnievel

This side of the chasm: a few geeky clients. The other side: everybody. Ready to jump?

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This story appears in the September 2001 issue of Entrepreneur. Subscribe »

They call him the Chasm Guy, because he can leap over one in a single bound. But the chasm that mild-mannered Geoff Moore traverses is on the edge of the technology world. If you own a high-tech firm and want to market to low-tech people, you'll want to see more of Moore, the founder of The Chasm Group, a consulting firm in San Mateo, California. He's also a venture partner at Mohr, Davidow Ventures in Menlo Park, California, and the author of books like-what else?-Crossing the Chasm (HarperBusiness).

Explain what this chasm is, and why entrepreneurs should care.

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