Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.
About Geoff Williams
More From Geoff Williams
Meet five enterprising animal lovers who found their second acts in the booming pet industry.
Creative risks can make the difference between plodding and prosperous.
What if there was a service to match rabid sports fans with home owners across the country?
Don't waste your startup funds on marketing tactics that cost more than they're worth.
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Humor can lead to a marketing grand slam--as long as it's done right.