Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.
About Geoff Williams
More From Geoff Williams
Small Business Heroes
How I Did It: Getting Started in the Pet Business
Meet five enterprising animal lovers who found their second acts in the booming pet industry.
Growth Strategies
How to Hire Workers for Crummy Jobs
Need someone for a task that would make even Mike Rowe blanch? When working for you isn't a dream come true.
Starting a Business
What Scares Business Owners?
Plenty of things. But, like inventory, employees and cash flow, fear can be managed.
Franchises
How to Put Your Creative Stamp on a Franchise
Creative risks can make the difference between plodding and prosperous.
Small Business Heroes
Five Tips for Marketing to College Students
Use these strategies to help you hit a constantly moving target.
Small Business Heroes
Big Marketing Stunts, Small-Business Style
Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Finance
Hire the Movers, Fire the Truck
If you think moving from one house to another is stressful, try moving a business.
Marketing
The Toyota Effect: Unlikely Winners and Losers
How is the automaker's global recall affecting other businesses?
Technology
Turn Your Car Into Your Computer
Mobile warriors rejoice; Wi-Fi has reached your vehicle. Just don't surf while driving.
Small Business Heroes
Become a Gift-Giving Guru
Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Starting a Business
Business Unusual: The Tailgater in Your Living Room
What if there was a service to match rabid sports fans with home owners across the country?
Starting a Business
More Buck Than Bang
Don't waste your startup funds on marketing tactics that cost more than they're worth.
Starting a Business
What Have You Done for Me Lately?
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Marketing
How to Use Humor in Marketing
Humor can lead to a marketing grand slam--as long as it's done right.
Starting a Business
4 Ways to Kill a Deal in Brazil
Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.