Geoff Williams


Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

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Business Ideas

How I Did It: Getting Started in the Pet Business

Meet five enterprising animal lovers who found their second acts in the booming pet industry.

Growing a Business

How to Hire Workers for Crummy Jobs

Need someone for a task that would make even Mike Rowe blanch? When working for you isn't a dream come true.

Starting a Business

What Scares Business Owners?

Plenty of things. But, like inventory, employees and cash flow, fear can be managed.


How to Put Your Creative Stamp on a Franchise

Creative risks can make the difference between plodding and prosperous.


Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.


Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.

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