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Spectrum Unlimited LLC

Creating personalized birthday greetings--what could be simpler?

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This story appears in the October 2001 issue of HomeOfficeMag.com.

"When people receive one of our birthday greetings, they're generally surprised that somebody would have gone to the time and effort to research all the information that happened on the day they were born," says Frederick Bonebrake, president and founder of Spectrum Unlimited LLC, a San Francisco-based software manufacturer and creator of personalized greetings. "Little do they know that the information came from a piece of software that [only] required the [licensee] to type in a name and birthdate and click print."

Simple as that sounds, as a licensee, you've still got to find clients to buy your product-but there's nothing too complicated about that, either. Insurance brokers, lawyers and anyone who wants to impart a personalized greeting are all prospects. Information included in the greeting includes a list of celebrities who share your birthday; events that happened on that day; and scientific and technological advancements, economic and cultural information from your date, month and year of birth.

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