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Pumping Up Your Client List

Turn a 98-pound weakling business into a profit powerhouse in 3 easy steps!

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

Q: I recently opened a women's fitness center. Even though I've been open for two months, I have hardly any members. Any ideas on how to find customers? Name withheld

A: Marketing a new business is always a challenge-unless you're lucky enough to be selling life preservers to people jumping from a sinking ship. One easy way to pique the interest of prospective customers is to offer introductory specials. Just make it clear that those specials are limited introductory offers so you're not stuck with prices or packages that don't allow you to make a decent profit once you're off and running. Bargains always capture a lot of attention, so consider advertising your offer in media that will reach potential customers.

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