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Law & Pretzels

A title like that might not make for a very exciting TV show, but it's this ex-lawyer's life story.

This story appears in the December 2001 issue of Entrepreneur. Subscribe »

"I guess I was dissatisfied with the profession and my practice, and was looking for something else to do, something more rewarding than being an attorney." Such was the mindset of Harry Rieck more than six years ago, when he decided to leave the legal world and start a business.

Through his brother-in-law, Rieck secured a retail space at Sawgrass Mills mall in Fort Lauderdale, Florida. "The location suited itself for a snack-food-type franchise," he explains. With the right space and purpose in mind, Rieck researched various snack-food niches before settling on pretzels and then on Auntie Anne's.

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