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You Name It

"Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.

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This story appears in the December 2001 issue of Entrepreneur. Subscribe »

Who's got the sweetest business name in America? We at Entrepreneur believe it's Lisa Rothstein, founder and president of Brownie Points Inc., a fast-rising business in Columbus, Ohio, that sells fresh-baked gourmet brownies as corporate gifts. Rothstein is the winner of the "Name to Fame" contest, co-sponsored by Entrepreneur magazine and Jane Applegate, president of Small Business Television Network Corp. (SBTV). Rothstein's entry beat out hundreds of other name-dropping entrepreneurs to win the top prize-a complimentary consultation with marketing expert and Entrepreneur contributing writer Kim T. Gordon as well as a library of business books and a free subscription to Entrepreneur.

Contest Winner - Brownie Points Inc., a Columbus, Ohio, gourmet brownie company that focuses on corporate clients

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