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You Name It

"Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.

This story appears in the December 2001 issue of Entrepreneur. Subscribe »

Who's got the sweetest business name in America? We at Entrepreneur believe it's Lisa Rothstein, founder and president of Brownie Points Inc., a fast-rising business in Columbus, Ohio, that sells fresh-baked gourmet brownies as corporate gifts. Rothstein is the winner of the "Name to Fame" contest, co-sponsored by Entrepreneur magazine and Jane Applegate, president of Small Business Television Network Corp. (SBTV). Rothstein's entry beat out hundreds of other name-dropping entrepreneurs to win the top prize-a complimentary consultation with marketing expert and Entrepreneur contributing writer Kim T. Gordon as well as a library of business books and a free subscription to Entrepreneur.

Contest Winner - Brownie Points Inc., a Columbus, Ohio, gourmet brownie company that focuses on corporate clients

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