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10 Tips to Get Your Business Airborne

Simple sales strategies that will put your time, money and resources to good use

This story appears in the December 2001 issue of

If you missed my last article, "Preparing to Sell," I introduced the idea of a "sales runway." A sales runway is the length of time that your business has to get enough sales volume before you run out of money. In simple terms, getting your business off the ground means the cash you earn directly from sales is more than your expenses. We originally looked at managing your sales runway, and now I want to look at 10 steps to make sure your business gets airborne with the runway that you have.

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