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<I>Don't</I> Leave Them Speechless
Why having a conversation--not a presentation--with a prospect is the best way to get the sale
Making Big Fat Claims
How to get your prospects' interest <i>before</i> you move in for the sale
Make Some Noise With Your Marketing
The SCREAM PIGS theory is all you need to make sure your marketing message gets heard.
Should You Fire Your Web Site?
If your Web site isn't doing its job--selling--why are you keeping it on your sales team?
Are Press Releases a Waste of Time?
If you fear your press releases are getting stuck in the round file, try something new: Write the article yourself.
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