James Maduk

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Latest

Marketing

Sales Wide Open

Learn the art of asking open-ended questions.

Business News

<I>Don't</I> Leave Them Speechless

Why having a conversation--not a presentation--with a prospect is the best way to get the sale

Business News

Making Big Fat Claims

How to get your prospects' interest <i>before</i> you move in for the sale

Business News

Make Some Noise With Your Marketing

The SCREAM PIGS theory is all you need to make sure your marketing message gets heard.

Business News

Should You Fire Your Web Site?

If your Web site isn't doing its job--selling--why are you keeping it on your sales team?

Marketing

Are Press Releases a Waste of Time?

If you fear your press releases are getting stuck in the round file, try something new: Write the article yourself.

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