Make Some Noise With Your Marketing The SCREAM PIGS theory is all you need to make sure your marketing message gets heard.

Marketing noise-it's everywhere, and it's loud!It's the telemarketing reps calling us with a free trial andthe pushy salesperson crowding us in the retail store. It's theTV stations that fill our favorite shows with fast-talking imagesand product pitches. It's the radio jingles we sing along to aswe're told about the limited-time offers that will solve allour problems.

The noise is getting worse online. I got close to 120 e-mailstoday, and more than half of them were urging me to buy something Iwasn't looking for, or don't need or want.

Whether it's online or in the traditional media, in theworkplace or even at home, the noise is there for only one reason:Everyone wants to grab our attention.