<I>Don't</I> Leave Them Speechless Why having a conversation--not a presentation--with a prospect is the best way to get the sale
By James Maduk •
Opinions expressed by Entrepreneur contributors are their own.
You've found a good prospect, you've grabbed theirattention, and you think they are interested in what you'reselling. Time to pull out your best sales presentation and then gofor the close, right?
I see it on a daily basis, in every industry, at every level. Ithappens on the telephone, in the showroom, on a customer visit orsales call and even in the boardroom. New and seasoned salespeoplealike want to jump to the good part of selling--they want to wowprospects with a powerful presentation that leaves themspeechless.
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