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Surviving Your First Year

Nothing can <I>quite</I> prepare you for the rigors of entrepreneurship, but, done right, that first year in business can be your most exciting ever. Here's how to stay ahead of the game.

This story appears in the December 2001 issue of

Serial entrepreneur and author Walt Sutton likens a new business to a baby. Care for it, nurture it, protect it, and it can be the most rewarding and fascinating experience of your life. Leave it alone for a minute, and-well, let's not think about what could happen to it out there in the cruel world.

Yes, starting a business can be a lot like having a baby. It's one of the most harrowing things you can do in life, yet the rewards make the risk and responsibility worthwhile. Anyone can start a business, but how well-prepared you are is often directly correlated to how well it turns out. And hey, you even get to pick out a name.

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