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Game of Risk

If you see the words "caution" or "careful" in your entrepreneurial rulebook, you're reading it wrong.

This story appears in the April 2002 issue of Entrepreneur. Subscribe »

Look both ways before you cross the street.

That's the first rule, and the others we also know all too well. Don't take candy from strangers. Don't swim for an hour after eating. Careful what you touch in the woods. Wear a bicycle helmet. If you're lost, find a policeman. Fasten your seatbelt. Don't play with matches.

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