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More and more sound-savvy entrepreneurs are realizing that silence isn't always golden when it comes to their Web sites.

This story appears in the April 2002 issue of Entrepreneur. Subscribe »

Shh. If you listen closely to the Net today, you can hear quirky noises, spoken instructions and background music. What's going on here?

Web sites are getting loud. Entrepreneurs have realized that adding audio is a relatively easy and inexpensive way to keep visitors more engaged with site content and to encourage them to come back for more.

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