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Top-Notch Sales Techniques How to make the sale by seeing things from your customers' point of view

By Amy Rauch Neilson

Opinions expressed by Entrepreneur contributors are their own.

(YoungBiz.com) - Think back to the last time youconsidered a purchase, then walked out of a store without buyinganything. What was the deciding factor? Perhaps no one offered tohelp you. Or the salesperson didn't know the product. Or theprice was too high.

This kind of information is vital to your own business. Byseeing things from your customers' point of view, you'llgain a better understanding of what makes--or breaks--a sale.

Get It inWriting
One of the biggest challenges you'll face as a 'trep isletting potential customers know you're out there. It'sessential to have something in writing that you can post onbulletin boards or give out in the neighborhood. These days, youcan design almost any advertising product you need --from businesscards to fliers to banners--if you have access to a home computerand an inkjet printer.