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How Do I Start a Successful Coaching Business?

I'm really interested in starting a success coaching business. I'm really good at giving advice to my friends--and their friends, family, etc. What do I need to know in terms of marketing? And will people take me seriously, since I'm so young?

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This story appears in the May 2002 issue of Teen Startups.

For starters, one of the things you can do is be a peer mentor or work for a Boys & Girls Club where students give advice and act as role models for younger students. Visit their Web site at www.bgca.org to find a local club and get more information. You can also join the Girl Scouts or Boy Scouts and become a counselor. These would be good ways to hone your skills and prepare yourself for business ownership.

You should find a mentor, someone who is already a success coach, who can guide you through the process of starting this type of business. A good mentor is invaluable in learning the skills needed not only for, say, success coaching, but also for successful business ownership--namely, the ins and outs of marketing, sales, pricing, image (as you've indicated, you don't want your age to be a deterrent to potential clients), accounting and so on.

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