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Starting a Sports or Recreation Business

If you love sports and want to start a business, why not combine the two?

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This story appears in the November 2002 issue of Entrepreneurs Start-Ups magazine.

Back away from the couch. Turn off the TV. Put down that bag of chips. Millions of Americans hear that message daily, and millions heed the call: They exercise. According to SGMA International's 2002 edition of Sports Participation in America, the annual bible published by the Sporting Goods Manufacturers Association, 86.1 million Americans are frequent sports participants-and 83.6 million occasionally participate in the fitness game.

That's a lot of potential customers-if you own a sports and recreation business, that is. Depending on your area of interest, the possibilities are endless. For instance, if you're an exercise-inclined entrepreneur who dreams of the day you can run your own business, then why not aim for the runners of America? There are 30 million of them nationwide, according to the Textbook of Running Medicine. Or dive into the swimming market: 93.6 million of us are regulars at the beach or pool, according to the SGMA.

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