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Candy Heaven

Entrepreneurs find sweet success with hip candy store in New York City.

This story appears in the December 2002 issue of Entrepreneurs Start-Ups magazine.

From chocolate bars and chewy caramels to lollipops and more, an overwhelming assortment of delectables is available to the candy-loving consumer who has a few bucks to spend. Sure, the market is crowded with choices from brands big and small, but that doesn't mean newcomers should give up on finding their sweet spot.

After all, candy enthusiasts Jeff Rubin and Dylan Lauren recently found success with their new business, Dylan's Candy Bar in New York City. As the name suggests, this 10,000-square-foot store sells tasty varieties of candy. It has also become a hip hangout for locals and tourists. But that's not all: It's made candy cool.

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