Passing Grade

These crib sheets don't cheat the safety tests.
Magazine Contributor
1 min read

This story appears in the March 2003 issue of Entrepreneur. Subscribe »

When Lynn Trimble entered a product competition at a trade show with her Baby-Be-Safe crib sheets, Good Housekeeping magazine came by and asked for samples. They wouldn't tell her why, "but when Good Housekeeping makes a request," Trimble reasons, "you do it."

Unlike traditional crib sheets that can come loose and suffocate babies, Trimble's product has end pockets that wrap around the crib mattress. Two months after the show, Trimble, 39, discovered her brand was one of seven that passed a safety test conducted by the Good Housekeeping Institute and the American Society of Testing and Materials. That led to coverage on the Today show and Good Morning America and in Good Housekeeping. Web sales for Trimble's Jupiter, Florida, business, Our Kids Inc., jumped 30 percent.

Buyers from Australia, New Zealand and the United Kingdom now license the product internationally. The sheets are sold in independent U.S. stores, and 2003 sales are projected to exceed $5 million. Now negotiating with major retailers, Trimble's dedication to safety has made her product a household name--and a necessity.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.