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Play Your Cards Right

Presenting a case study in striking the best deals to launch your own great product on a limited budget

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This story appears in the March 2003 issue of Entrepreneur. Subscribe »

The entrepreneur: James Tiscione, 49, and Anthony Tiscione, 79, founders of ACM Enterprises in Tucson, Arizona

Product description: The Auto Card Manager (ACM), a thin metal case that holds a driver's license and up to five credit cards. When users push one of the six buttons on the case, the selected credit card is dispensed.

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