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A Fear Factor

Does the idea of starting your own business paralyze you? We've got some simple techniques to get you back in control.

This story appears in the June 2003 issue of Entrepreneur. Subscribe »

Our fears arise from many sources, usually unexpectedly. And most business owners agree that fear is a result of our doubts: Will customers really want my product? Will I have enough time? Can I market my business effectively?

No matter what advice experts give, what medicine psychiatrists prescribe or how successful we become, fear is always lurking in the background. Fear makes our palms sweat, keeps us silent or giggly, gives us butterflies in our stomachs and persuades us that we can't achieve our dreams.

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