Howdy, Partner
Promotional partnerships can double your marketing punch.
Want to increase the scope of your marketing efforts without spending any additional dollars? It may sound too good to be true, but you can do just that by partnering with other small companies that sell complementary but noncompetitive products and services to your target market. In this way, you get twice the exposure at half the cost. For instance, if you run a Web design firm, you might link up with a local ISP that can pass leads on to you. Or if you sell nutritional supplements, you could join forces with a local gym and display information about each other's products and services in your businesses.
You can also get together with other entrepreneurs whose services complement yours and market a series of seminars. By teaming with other business owners, you'll increase the number of possible attendies.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market