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Howdy, Partner

Promotional partnerships can double your marketing punch.

This story appears in the June 2003 issue of Entrepreneur. Subscribe »

Want to increase the scope of your marketing efforts without spending any additional dollars? It may sound too good to be true, but you can do just that by partnering with other small companies that sell complementary but noncompetitive products and services to your target market. In this way, you get twice the exposure at half the cost. For instance, if you run a Web design firm, you might link up with a local ISP that can pass leads on to you. Or if you sell nutritional supplements, you could join forces with a local gym and display information about each other's products and services in your businesses.

You can also get together with other entrepreneurs whose services complement yours and market a series of seminars. By teaming with other business owners, you'll increase the number of possible attendies.

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