Subscribe to Entrepreneur for $5
Subscribe

Worth His Weight

With a growing chain of weight-loss center locations, this franchisee proves he's got what it takes to succeed.

By
This story appears in the August 2003 issue of Entrepreneur. Subscribe »

When Neal Smith first joined the LA Weight Loss Centers franchise system, he intended to operate two centers in Birmingham, Alabama. While his customers were slimming down, business was bulking up. Four years later, Smith has a chain of 17 weight-loss centers and plans to open another 15 locations in the next year. "We've had more success than I ever dreamed of," says Smith, 47. "We decided to keep growing as long as it made sense. And it's still making sense."

On the marketing end, Smith's goal is to spread the word about LA Weight Loss Centers to its client base, primarily working mothers. "We try to reach the working woman wherever she is," he says.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK