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Pay Dirt! Finally making a profit? Put it where it belongs--back in your business. Our experts tell you how.

By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

Imagine you just made a profit. Now, imagine the worst thingthat can happen to your new company during the next few days, weeksor months. Think of downturns in the economy or of losing your onebig account. Think locusts. Think plagues.

OK, now go spend your money.

When it comes to knowing what to do with the first dollars youearn, it's likely nobody has to tell you. Once the bills havebeen paid, that profit needs to go back into your business. Butwhere exactly should you put it? Your money could go to stockingyour inventory or hiring your first employee. You could upgradeyour computer system or buy a more comfortable office chair. Youcould even spend it on advertising. The possibilities arelimitless, but unfortunately, your budget isn't.