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Pay Dirt!

Finally making a profit? Put it where it belongs--back in your business. Our experts tell you how.

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This story appears in the November 2003 issue of Entrepreneur. Subscribe »

Imagine you just made a profit. Now, imagine the worst thing that can happen to your new company during the next few days, weeks or months. Think of downturns in the economy or of losing your one big account. Think locusts. Think plagues.

OK, now go spend your money.

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