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Treasure Hunt

Hit the mark when you're hunting for products to sell.

This story appears in the December 2003 issue of Entrepreneur. Subscribe »

Q: How do I find products to carry in a catalog?.

Name withheld

A: There are many ways to find products to sell in direct-mail catalogs and on Web sites. But first you need to identify the specific types of customers who will be apt to buy from you. They'll be the market segment for whom you select products. With your customers firmly in mind, your search will be much easier.

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