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How to Implement Product Updates

Organization and planning are the keys to continually providing customers with the products they want and need.

This story appears in the November 2003 issue of Teen Startups.

If you're in the business of selling products, then the idea of updates and upgrades shouldn't be a foreign one. In fact, customers expect-and demand-constant evolution, especially in a marketplace where the barriers to entry are low or when there's competition.

If your product remains the same with no upgrades, the chances of someone else surpassing your products through better quality, lower prices, new add-ons and the like are pretty good. And keep in mind that "upgrades" doesn't just mean adding on-it can mean subtracting functionality if that creates a better user experience. So to keep up with customer expectations, you just keep upgrading your product, right? Well, not exactly.

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