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Good Sports

Get off the sidelines and into the game! Starting a business based on professional sports could put you in the big leagues.

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This story appears in the March 2004 issue of Entrepreneur. Subscribe »

The crunching of body parts, as 300-pound linebackers slam into each other. The crack of the bat, as Sammy Sosa slams another ball, whipping through the air and into a stadium full of thousands of cheering fans. Millionaire giants lunge for a ball, hoping for the chance to seize a brief moment of glory and win one for the team.

There are a hundred dozen ways to explain the appeal of sports--and yet no way to explain it. You either get it or you don't.

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